• Leadership

Philip Malliet

CEO & President

With 30 years of success in leadership roles within a variety of industries, Phil joined Hayes as President and CEO in 2014. An innovative and creative international business leader, Phil is an agent of change. “Change is the new normal and those who proactively drive change will be the winners.”   Phil leads his teams with a proactive sense of urgency because he knows customers always have alternatives. He is a leader who encourages questioning the status quo, while requiring accountability to achieve operational efficiency, consistent financial performance, and profitable growth.   Throughout his career, Phil has proven the ability to attract and mentor highly productive teams. He has led them in the execution of aggressive, multi-faceted strategic initiatives to deliver the company mission. “Strategy deployment is the process that gives life to a strategic plan—it is the differentiator that separates a great company from the rest.”   Phil earned his BS in Mechanical Engineering from Marquette University and an MBA also from Marquette. He resides in Colgate, Wis., is married to wife Karen and has two children. Outside of Hayes,  he enjoys golfing with his wife—who regularly scores better than he does. To blow off steam, he looks forward to a good trail ride in the summer or winter and is excited to pilot one of the many Hayes equipped mountain bikes or snowmobiles in its demo fleet.

Rod Fostner


Bean counter, numbers cruncher, money dude…in his more than 30 years of diverse financial and management experience, Rod’s heard just about every clever (and not so clever) term for financial officer. But he’s quick to tell you that his experience is more than financial. He’s also been in operations management, product development, sales, marketing and distribution strategy. “I feel the best financial officers have a fully rounded perspective. I know our business from all aspects. So, when I make a decision or give advice, it usually reflects what’s best for the entire company, not necessarily just the bottom line.” Rod holds a bachelor’s degree in accounting and finance from the University of Wisconsin and is also a CPA. In his free time, he likes to sharpen the right side of his brain with art and cultural outings. Not surprising given his penchant for being an all-around guy.

Darren Campbell

President - Hayes Bicycle Group

Darren Campbell is President and part owner at Hayes Performance Systems. Starting there in 1997 as an engineering intern, Campbell is one of the original members of Hayes Bicycle Group, a manufacturer of Hayes disc brakes, Manitou suspensions, SUNringlé wheels, Reynolds Cycling wheels, ProTaper components, Answer apparel and Wheelsmith spokes. Campbell has held key roles in all aspects of the business through significant growth periods, strategic acquisitions and global startups. Today Hayes employs more than 200 people, worldwide, at five locations in the US, Europe, and Asia. A Wisconsin native, Campbell is an outdoorsman, sports enthusiast, husband and proud father of two. Campbell holds a bachelor’s degree in mechanical engineering from the Milwaukee School of Engineering and an MBA from UW-Milwaukee. Campbell’s philanthropic activities include serving as Chairperson of the Board of Trustees for the WI Chapter of the Leukemia and Lymphoma Society as well as participating in various bicycle rides and runs for other local causes.

Doug Adrian

VP & GM - Hayes Power Business Unit

Prior to joining Hayes, Doug served as Sr. Director of Operations for Generac Power Systems. Prior to that, he worked for two divisions of the Enovation Controls Company as a Director of Operations and Director of Quality and Customer Service. His past endeavors also include working as a Lean Six Sigma Master Black Belt for several years at Mercury Marine. He received his Master’s Degree in Engineering, with an emphasis in Manufacturing Systems Engineering, from UW-Madison.

Lou Ann Koval

VP of Human Resources & General Counsel

Lou Ann has over 20 years of professional legal experience including complex contracting, mergers and acquisitions, litigation, risk management, intellectual property management, labor and employment matters. She spent eight years as Senior Counsel for Metso Minerals Industries, and has been in private practice. She holds a J.D. Degree from the University of Wisconsin Law School and received her B.A. in Economics from the University of Michigan. Lou Ann loves all the events going on in Milwaukee so you are likely to see her at festivals, plays and concerts all year round.

Todd Jernberg

Director of Operations

Todd has a successful track record in Lean transformations for domestic and internationally-based companies. His Lean journey began almost 30 years ago at a brake manufacturing company in Simsbury, Connecticut. With a true passion for employee involvement/development, Lean transformation and waste elimination at small, medium and large cap organizations, he consulted to manufacturing companies in Canada, Mexico and several US States. Over the past 10 years, his Operational Excellence expertise has expanded by using these tools: Hoshin-Kanri, Strategy Deployment “X” Matrix, Value Stream Mapping, CAPA 8D, DMAIC Process and KPI Metrics. Todd brings 30+ years of manufacturing expertise including three, new plant start-ups – with two of them being Tier-One Automotive plants. His lean education began in 1989 and continued through 1992 studying under his (3) Sensei’s from the Shingitsu Consulting Group, of Osaka, Japan. His ongoing learning and application of Lean and world-class Manufacturing Excellence has taken him to several manufacturing locations within Japan, Germany, Switzerland, Canada, Mexico, China, Taiwan as well as many US States. In the US, he worked with several distinguished lean practitioners and authors. Outside of Hayes, Todd’s passion is his family, golf, travel and taking care of his property with his John-Deere tractor. Todd and his wife have one daughter who currently has a PhD in Neuroscience and is now working on completion of her MD degree at the University of Queensland, Australia.  

Peter True

Director of Quality & Purchasing

Peter brings deep knowledge, fresh business perspective, and an eagerness to introduce new technologies in automotive and military markets at Hayes. To say his career is built on vehicle brake systems and brake product knowledge is an understatement. He has held technical and leadership roles covering brake systems development and delivery from all angles, including: mechanical design and integration, advanced materials, and embedded software. Peter has over 20 years of vehicle brake systems and brake products development programs and delivery experience. His experiences have been acutely interwoven with opportunities and passions to support and improve quality and supply chain systems; which shapes his latest mission at Hayes. He is a solid fit with the enthusiast culture at Hayes – he enjoys ‘anything that gets me outdoors or deep into the woods to explore’. While snowmobiles, ATVs, and even tractors, have been long time go-to’s, his latest chapter in life includes time with his wife and two children, all now riding their own dirt bikes. Peter earned a BS in Mechanical Engineering from Michigan Technological University.

Doug Braswell

Vice President – Engineering

Over a span of three decades of intense focus in areas of agriculture, construction equipment, and the power sports industries, Doug Braswell brings a wealth of practicality that motivates engineering teams to look at creating solutions in a unique manner versus the conventional practices. His enthusiasm and drive is the catalyst that creates the passion for success and the spirit to win for his teams. Doug is a graduate of the University of Arkansas Fayetteville – BS Ag Mech./Eng. Being deeply involved in the design, development, and manufacturing of snowmobiles and off-road vehicles, he brings a keen perspective into these industries. His training and experience at John Deere was foundational for his inspiring leadership. Doug believes there should be snow on the ground no less than nine months of the year to satisfy his great love of snowmobiling. He enjoys all things motorsports and gauges a good weekend by the amount of fuel used. Doug and his wife enjoy the family farm along with their two children and their families.

Linda Foster

Director of Marketing

Linda brings a breadth of knowledge and creativity to Hayes with a true passion for manufacturing; she served on the Board of Directors/Committees for Women in Manufacturing (WiM) Wisconsin in 2015-2017 and is active in industry-driven networking groups. Prior to Hayes, Linda was the Marketing Director at a marketing agency for small to mid-sized manufacturers where she drove effective brand strategies and creative. Linda takes immense pride in her authentic leadership style and integrates the Hayes Business System into her day-to-day activities. Aside from her knack for event planning, Linda enjoys playing and officiating volleyball; she was a 4-year Division II collegiate athlete as well as a Club volleyball coach/personal skills trainer. She earned a BS in Business Management/Marketing from UW-Parkside.  

Kendrew Sua

General Manager, Taiwan & China

With more than 20 years of experience with Taiwanese/Chinese, Germany and U.S. multi-national companies, Kendrew held a variety of management positions within project management, sales and marketing, supply chain, and manufacturing.  Kendrew holds a bachelor’s degree from NTPU Taiwan and an MBA from UOW Australia. He was an advance data analyst and associate lecturer of marketing research and strategy prior to joining the private sector. He is also an APICS Certified Supply Chain Professional (CSCP), a Certified in Production and Inventory Management (CPIM) and a Six Sigma Black Belt. In his operation management journey, he practices Lean and TPS, which he learned from Toyota Taiwan and Japan. Beyond Lean and TPS, he also incorporates TOC and demand-driven thinking into his management.  Additionally, Kendrew is a polyglot and can converse in seven languages. Weekends include riding his mountain bike to serene places where he meditates and practices tai chi.