A Legacy of Innovation, Built to Perform
Trusted by Riders Across Disciplines
These partnerships go beyond sponsorship. Our athletes actively shape the products we build through hands-on testing, real-world feedback, and community involvement. We support a variety of powersport athletes from UTV, motorcycle, and Snocross.
Whether breaking records, refining equipment, or inspiring the next generation, they represent what it means to ride with confidence—powered by Hayes technology.
Sponsored Athletes by Category:
Built for extreme terrain and relentless conditions
UTV Racing Athletes
Hayes supports UTV racers who compete in some of the most demanding environments in motorsports. From desert endurance to short-course intensity, these athletes rely on precision braking and consistent performance when it matters most.
Hayes Brakes do more than just allow the top Side-X-Side racers to stop on a dime. The Hayes Sovren line also helps them navigate tight turns and high-speed corners with precision.
Check out the AMSOIL Championship Off-Road 2024 National Series.
Precision control in high-impact, cold-weather racing
Snocross Athletes
Very few sports put Hayes Brakes through as harsh a test as snowmobile racing. Snocross demands explosive power, rapid braking response, and total confidence in extreme temperatures. Our sponsored snocross athletes put Hayes components to the test in harsh winter conditions where performance and reliability are non-negotiable. They rely on the Hayes Reflex 32 calipers and Stealth Master Cylinders through the toughest of the four seasons.
Check out the 2023-2024 AMSOIL Championship Snocross series!
Confidence, control, and performance across every ride
Motorcycle Athletes
On-road or on-track, motorcycles thrill like few other vehicles can. When racing the tracks and jumping hills, riders rely on Hayes’ top-tier brakes to keep them under control around every curve, providing one of the most exciting shows on two wheels.
Scheibe Racing
Scheibe’s MotoAmerica Superbike team puts our REFLX 32 and V32 brakes through the wringer to provide race-proven performance on and off the track. After each race, we gather data from the team to gain research and development (R&D) insights that support our ongoing pursuit of perfecting our brakes. To keep an eye on event highlights and news, follow Scheibe Racing on Facebook.
Suburban Motors Harley-Davidson®
The local Suburban Motors Harley-Davidson race team takes powerful bagger racing motorcycles from a true original and puts them through the gauntlet at tracks nationwide. These passionate racers deliver thrills for spectators throughout the racing season, and you can follow their adventures on the Suburban Motors Harley-Davidson Facebook page.
Photo Credit: Brian J. Nelson Photography
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At Hayes, we engineer for the moments that matter—when you push harder, descend steeper, or chase speed. Our bicycle brands represent the frontier of cycling technology, combining deep technical roots with rider-driven insights.
