Manuela Mueller is Director of Global Sales & Marketing at Hayes Performance Systems, bringing more than three decades of international leadership experience across the automotive, powersports, commercial vehicle, and industrial sectors.

Recognized for pairing strategic vision with a practical, hands-on leadership style, Manuela has led commercial transformations, built lasting OEM partnerships, and developed growth strategies across Europe and North America. Her expertise spans business development, customer strategy, organizational transformation, and commercial process optimization.

At Hayes, Manuela leads the global commercial organization, collaborating closely with customers and cross-functional teams to strengthen strategic partnerships, accelerate profitable growth, and support the company’s long-term success.

In her spare time, Manuela enjoys baking bread and spending time with family and friends.